Today’s corporate leaders understand the importance of investing in the health of their workforce; appreciating that healthier happier employees makes for a better bottom line.  Facing a rise in both health care costs and the burden of health conditions that affect absenteeism, productivity and overall performance metrics, proactive employers are looking to create healthy workplace environments that foster ideal behaviors in physical activity, diet, weight management, no smoking, and so on.   

According to recent survey results, this is in line with what employee’s are looking for as well.  Based on findings published by the Principal Financial Well-Being Index, employees want more of a hands-on and inter-personal experience out of their wellness benefits.  Among the four most desired benefits, onsite fitness centers was listed at 19%, preceded by fitness center discounts (25%), onsite preventative screenings (22%), and access to wellness experts (21%).    

In contrast, the survey found that the most commonly provided benefits are more media based; with 19% of employer’s giving access to online wellness information, 18% offering educational tools or resources, 17% providing fitness center discounts, and 17% distributing printed wellness information.

Interestingly, what employer’s and employee’s hope to gain from wellness benefits is similar; namely improved physical health and savings on healthcare costs.  The survey results identified perceived benefits that encourage employees to participate in their company wellness programs.  An overwhelming 45% chose better overall physical health as the primary benefit that would encourage their participation.  This was followed by 30% encouraged by receiving meaningful incentives from their employer.  Close behind this were a combination of reduced personal healthcare costs, increased chance of living longer, healthier life and reduced stress – all at 29%.     

Research on the economic impact of worksite wellness programs that target lifestyle and behavior change indicates they are worthwhile investment.  Research reviews of several worksite wellness studies sited by the American Institute for Preventive Medicine identified that for every $1 invested, company’s experienced an average return of $3.48 due to reduced medical claim costs and a return of $5.82 in reduced absenteeism.

The return benefits are also reflected from the employee’s perspective.  Looking back at the survey results, 52% agreed that by participating in at least one wellness program per year they have more energy and feel more productive at work.  41% believe that their wellness benefits encourage them to work harder and perform better, and 35% of employee’s that noted participating in at least one wellness program a year missed fewer days of work due to illness.     

Corporate Fitness Works specializes in onsite fitness facility consulting, operations and program management.  We work closely with our clients to create the type of healthy workplace environments that inspire employee participation in physical activity and overall healthy lifestyle.  Click here to learn more about our services. 

ABOUT THE SURVEY:

The Principal Financial Well-Being Index survey was conducted online with Harris Interactive providing third party administration.  Survey responses were captured from 1,121 employees and 533 retirees within the United States working at small to mid-sized businesses (ranging 10-1,000 employees).  The results as presented within this article are from the 2011 fourth quarter survey report available to view at http://www.principal.com/wellbeing/2011/wbwellness-4q2011-execsumm.htm.

Corporate Fitness Works was recently recognized by the Women’s Business Enterprise National Certification (WBENC) organization for a decade of qualifying and retaining status as a certified Women’s Business Enterprise.  Established in 1988, Corporate Fitness Works has been operating as a woman-owned business for over 23 years.  Soon after the WBENC formation in 1997, Corporate Fitness Works Founders Brenda Loube and Sheila Drohan applied and were selected by the certification review board as a qualified Women’s Business Enterprise.  Since acquiring this status in 2001, the two women-owners have participated in national and local council events advocating the WBENC mission and supporting fellow women-business owners across the nation.

The WBENC 10-year award was presented to Corporate Fitness Works’ and accepted by Co-Founder, Brenda Loube at an awards luncheon during the Florida Regional Women’s Business Development Council (WBDC) Conference.  Brenda was a featured speaker at the 4th Annual WBDC conference which focused on Life-Work-Balance and took place December 1-2 in Deerfield Beach, Florida.  Pictured below, Brenda accepted the award in the presence of WBENC CEO Pamela Prince-Eason (right) and Florida WBDC President/CEO Nancy Allen (left).   

 

(Right to left: Pamela Prince-Eason WBENC CEO, Brenda Loube Corporate Fitness Works Founder, Nancy Allen Florida WBDC President & CEO)

 ABOUT WBDC / WBENC:

Founded in 1997, WBENC is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States.  A national non-profit organization, WBENC is the nation’s leading advocate of women-owned businesses as suppliers to America’s corporations.  Per their mission, WBENC is dedicated to advancing the success of Corporate Members, certified women’s business enterprises, and government entities in partnership with their 14 Regional Partner Organizations.  More information about WBENC may be viewed at http://www.wbenc.org/About-WBENC/.

The Florida Regional Women’s Business Development Center (WBDC) is one of the 14 WBENC partner organizations providing the national standard of certification to women owned business throughout Florida territories, with exception to the pan-handle, Puerto Rick and the U.S. Virgin Islands.  WBDC extends business development programs, training and networking to regional members in support of the mission to assist in the establishment and growth of women businesses.  For more about WBDC, go to http://www.womensbusiness.info/about-us.aspx.

This past September, Tampa Bay Business Journal honored Catalina Marketing as one of the areas Healthiest Employers in 2011.  Recognized for their commitment to creating a healthy workplace, St. Petersburg based Catalina was one of five overall category winners selected from a competitive field of 27 corporations named as finalists to the award.  Dedicated to providing employees with a work culture that embraces healthy, active lifestyle, Catalina partners with Corporate Fitness Works to deliver premier on-site fitness center management and engage employees in physical activity programs. 

 

Along with fellow finalists, Catalina’s worksite wellness and fitness program was objectively assessed in six different categories through the Healthiest Employers Award Program:

  1. Culture and Leadership Commitment
  2. Foundational Components
  3. Strategic Planning
  4. Communications and Marketing
  5. Programming and Interventions
  6. Reporting and Analysis

 

With an outstanding assessment score of 78.7, Catalina was celebrated as the Healthiest Employer Category Winner for company’s sized between 500 to 1,499 employees.  View the article published by Tampa Bay Business Journal announcing Catalina’s achievement at http://www.bizjournals.com/tampabay/news/2011/09/15/tampa-bays-healthiest-employers-award.html.

 

ABOUT CATALINA MARKETING:

Catalina is the global leader in shopper-driven marketing solutions, providing brand manufacturers, retailers, and healthcare providers with shopper-driven marketing solutions to meet growth objectives.  View Catalina’s website at http://www.catalinamarketing.com.     


Contact Us

Phone: (301) 417-9697
Fax: (301) 417-0651
Email: info@corporatefitnessworks.com